Ivaylo Georgiev
Tag Archives: storytelling
The B2B Marketing Code: Safety, Efficiency, Reality
The foundations of great B2B marketing aren’t hiding in trends or frameworks. They live in the balance we too often miss: Be clear. Be creative. Be real. And always—get to the point. The sweet spot is when your message feels alive and lands exactly where it needs to.
Go-To-Market Initiative in Project Planning View
This article explores a modular GTM framework led by PMMs, covering Brief, Positioning, Internal Enablement, and Audience Segmentation. Learn how early involvement drives alignment and impact across teams. Includes a practical AI prompt to help you build your own GTM plan.
How to Measure the Power of Storytelling
Use this metric-based approach to assess your storytelling. It draws inspiration from marketing expert Seth Godin to aid creators in developing engaging and impactful narratives. Analyse content across 10 key areas, including Readability, Narrative Strength, and Compellingness of Narrative, to guarantee emotional resonance and cognitive fluency. accompanied by an AI prompt to streamline the process.