Ivaylo Georgiev
Tag Archives: marketing
The B2B Marketing Code: Safety, Efficiency, Reality
The foundations of great B2B marketing aren’t hiding in trends or frameworks. They live in the balance we too often miss: Be clear. Be creative. Be real. And always—get to the point. The sweet spot is when your message feels alive and lands exactly where it needs to.
Brand 📢. Demand 🎯. Expand 🚀. Repeat 🔁.
Modern marketing promises to be lead-driven, but too often, that promise gets lost in scattered tactics and unclear ownership. Without aligning awareness, conversion, and retention, even the best efforts fall short. This article breaks down a simple, full-funnel framework — Brand. Demand. Expand. Repeat. — and shows you how to make it work without overwhelming your team.
Go-To-Market Initiative in Project Planning View
This article explores a modular GTM framework led by PMMs, covering Brief, Positioning, Internal Enablement, and Audience Segmentation. Learn how early involvement drives alignment and impact across teams. Includes a practical AI prompt to help you build your own GTM plan.
First Steps on Go To Market for B2B
Product marketing managers oversee a broad range of tasks typically performed by individuals within the company. This new position presents challenges in aligning communication across various teams, but it also offers a unique opportunity for the individual who assumes the role. It’s about determining how these tasks contribute the most value to the company.