Ivaylo Georgiev
Tag Archives: communication
The Hidden Profit Engine in Your Customer’s Inbox
Pouring budget into scheduled email campaigns, tweaking automated flows, and analysing open rates every day. It’s the classic email marketing grind. But while you’re focused there, a massive, untapped revenue stream is hiding in plain sight, and the data to prove it is now on the table. The 2025 Marketing Benchmark Report from Acoustic confirms it: your transactional messages are a goldmine for customer expansion.
The B2B Marketing Code: Safety, Efficiency, Reality
The foundations of great B2B marketing aren’t hiding in trends or frameworks. They live in the balance we too often miss: Be clear. Be creative. Be real. And always—get to the point. The sweet spot is when your message feels alive and lands exactly where it needs to.
How to Measure the Power of Storytelling
Use this metric-based approach to assess your storytelling. It draws inspiration from marketing expert Seth Godin to aid creators in developing engaging and impactful narratives. Analyse content across 10 key areas, including Readability, Narrative Strength, and Compellingness of Narrative, to guarantee emotional resonance and cognitive fluency. accompanied by an AI prompt to streamline the process.
Why Is the Last Question to Ask—And Here’s Why
Many leaders often ask “Why?” when trying to solve problems, but this question can lead to defensiveness and hinder teamwork. Instead, consider shifting to more thoughtful questions that separate people from issues, fostering better strategic thinking. Frameworks such as Peter Drucker’s five questions and insights from Getting to Yes provide practical guidance here. By focusing on clear, empathetic communication, teams pave the way for meaningful progress.
Life is Generally not Fair, and Nothing Ever Goes as Planned
This is also true in the corporate world. Since we are imperfect beings, the more flawless the process is, the further away it goes. Feelings, imagination, and flexibility motivate the actions of humans, who are fallible creatures. That’s why it’s simple to lose sight of the people who truly make an organisation successful in your quest for perfect procedures.