Ivaylo Georgiev
Tag Archives: b2b communications
Facebook Is Dead. Long Live LinkedIn – The New Facebook (and Why the B2B vs B2C Line No Longer Matters)
Once, Facebook was the noisy town square and LinkedIn was the polished business plaza. Now, they feel like neighboring streets — the same people, just in different clothes. As Facebook’s reach for professional content faded, many shifted to LinkedIn, expecting formality but finding a plaza that had loosened its tie. Personal moments now blend with professional stories, giving SaaS and B2B marketers a space to connect with both decision-makers and everyday users.
The B2B Marketing Code: Safety, Efficiency, Reality
The foundations of great B2B marketing aren’t hiding in trends or frameworks. They live in the balance we too often miss: Be clear. Be creative. Be real. And always—get to the point. The sweet spot is when your message feels alive and lands exactly where it needs to.
How to Measure the Power of Storytelling
Use this metric-based approach to assess your storytelling. It draws inspiration from marketing expert Seth Godin to aid creators in developing engaging and impactful narratives. Analyse content across 10 key areas, including Readability, Narrative Strength, and Compellingness of Narrative, to guarantee emotional resonance and cognitive fluency. accompanied by an AI prompt to streamline the process.