Ivaylo Georgiev
Facebook Is Dead. Long Live LinkedIn – The New Facebook (and Why the B2B vs B2C Line No Longer Matters)
Once, Facebook was the noisy town square and LinkedIn was the polished business plaza. Now, they feel like neighboring streets — the same people, just in different clothes. As Facebook’s reach for professional content faded, many shifted to LinkedIn, expecting formality but finding a plaza that had loosened its tie. Personal moments now blend with professional stories, giving SaaS and B2B marketers a space to connect with both decision-makers and everyday users.
Cosmos: A Hidden Gem of the Web
Space where saving turns into curating, and links become part of a bigger story. Explore, discover and share inspiring ideas and resources across the web, instagram, x and any other place.
The B2B Marketing Code: Safety, Efficiency, Reality
The foundations of great B2B marketing aren’t hiding in trends or frameworks. They live in the balance we too often miss: Be clear. Be creative. Be real. And always—get to the point. The sweet spot is when your message feels alive and lands exactly where it needs to.
Brand 📢. Demand 🎯. Expand 🚀. Repeat 🔁.
Modern marketing promises to be lead-driven, but too often, that promise gets lost in scattered tactics and unclear ownership. Without aligning awareness, conversion, and retention, even the best efforts fall short. This article breaks down a simple, full-funnel framework — Brand. Demand. Expand. Repeat. — and shows you how to make it work without overwhelming your team.
Do You Know Who the End-User Is? Rethinking Accessibility in the Age of AI
Fines in the millions are just around the corner. Starting in June 2025, digital platforms across the EU that fail to meet accessibility standards will face serious consequences. But what does this have to do with UX, AI, and creativity? And more importantly—what are the real benefits for businesses that get it right?