Ivaylo Georgiev
The Hidden Profit Engine in Your Customer’s Inbox
Pouring budget into scheduled email campaigns, tweaking automated flows, and analysing open rates every day. It’s the classic email marketing grind. But while you’re focused there, a massive, untapped revenue stream is hiding in plain sight, and the data to prove it is now on the table. The 2025 Marketing Benchmark Report from Acoustic confirms it: your transactional messages are a goldmine for customer expansion.
Facebook Is Dead. Long Live LinkedIn – The New Facebook (and Why the B2B vs B2C Line No Longer Matters)
Once, Facebook was the noisy town square and LinkedIn was the polished business plaza. Now, they feel like neighboring streets — the same people, just in different clothes. As Facebook’s reach for professional content faded, many shifted to LinkedIn, expecting formality but finding a plaza that had loosened its tie. Personal moments now blend with professional stories, giving SaaS and B2B marketers a space to connect with both decision-makers and everyday users.
Cosmos: A Secret Gem of the Web
Space where saving turns into curating, and links become part of a bigger story. Explore, discover and share inspiring ideas and resources across the web, instagram, x and any other place.
The B2B Marketing Code: Safety, Efficiency, Reality
The foundations of great B2B marketing aren’t hiding in trends or frameworks. They live in the balance we too often miss: Be clear. Be creative. Be real. And always—get to the point. The sweet spot is when your message feels alive and lands exactly where it needs to.
Brand 📢. Demand 🎯. Expand 🚀. Repeat 🔁.
Modern marketing promises to be lead-driven, but too often, that promise gets lost in scattered tactics and unclear ownership. Without aligning awareness, conversion, and retention, even the best efforts fall short. This article breaks down a simple, full-funnel framework — Brand. Demand. Expand. Repeat. — and shows you how to make it work without overwhelming your team.