The Illusion of the Numbers

Data of any kind can be used to prove anything if manipulated carefully enough. Numbers might seem definitive, but with some pressure—whether intentional or due to incompetence—there’s no “truth” that can’t be confirmed. A classic example is the story of a chicken, a portion of rice, and two hungry people. Once the food is eaten, statistics could claim that, on average, everyone had a full meal. But is that really the case?

Continue reading >>

Marketing education

Marketing Education for Success

The people who work in marketing are always hungry for information and want to learn about the newest strategies and trends. Because of this constant demand, often the content material is made in a hurry, as the experts are sharing heir knowledge very quickly. But this desire for instant gratification makes me worry about quality and meaning. The real value comes from a mix of up-to-date information and hands-on experience.

Continue reading >>