Ivaylo Georgiev
Category: Research
Insights meet evidence — a collection of articles that dig into market trends, customer behavior, and data-driven strategies. From product-market fit frameworks to competitor analysis and audience segmentation, this section helps you see beyond assumptions and ground decisions in real understanding. It’s built for anyone who wants to explore methods, case studies, and structured approaches that turn research into a powerful driver of clarity and growth. You’ll also find a strong focus on understanding the user experience, their intentions, and the ripple effects every design decision can have on engagement and outcomes.
Product-Market fit research: first actions
When launching a new product, conducting product-market fit research is a mandatory step. Also, expanding into a new country is a thrilling prospect, but it necessitates thorough, proper analysis. Understanding the target audience of customers and their business fully can prevent even the most creative ideas from failing. Here’s how you perform effective research for successful results. While each step is just the beginning, this framework lays the groundwork for a deeper understanding of the opportunities and challenges.