Category: Product

Everything that brings ideas to market and keeps them thriving. Here you’ll find articles on product marketing — from positioning and go-to-market strategies to customer research and lifecycle management — alongside in-depth product reviews that explore tools, platforms, and innovations shaping the way we work. It’s the go-to space for understanding not just what a product does, but how it fits into bigger stories of value, usability, and growth.


Cryptee: A Calm, Private Space for Your Digital Life

A growing privacy-first movement pushes back and to support the creative thinking, favouring tools that serve the user instead of the algorithm. Cryptee sits at the front of that wave. Here, clarity meets calm. It’s a place where your ideas can grow, and your work can get done without distractions. The development of Cryptee was personally driven with a focus on maintaining safety – privacy first. The platform is supported 100% by the members and all of the data is kept away from trackers and vc funding.

Continue reading >>

Mind the gap on product marketing

Falling Behind? Mind the Gap When Jumping to Catch Up

The bright stories of success inspire us to move forward. They encourage the pursuit of novel and seemingly unthinkable solutions. Professionals across fields such as marketing, product development, and engineering continually strive to learn from both their own and others’ failures. This reflective process underscores the importance of understanding where gaps exist and how to address them strategically.

Continue reading >>