Ivaylo Georgiev
About
This website is a platform for product marketing, offering insights for results-driven strategies and other ideas by Ivaylo Georgiev.
With an academic background in Marketing and Business Administration, Ivaylo combines strategic thinking with a passion for innovation. He excels in project management, product launches, and crafting targeted campaigns via traditional and digital channels that drive conversions. The focus is on go-to-market strategies for value-driven actions to generate leads and support teams with cross- and up-sale collateral.
The content is structured into key categories, beginning with education in marketing, followed by experience in traditional and digital sales channels, management roles, and ongoing skills development. Additionally, side subjects related to teamwork and management, such as community and philosophy, are included.
Links to additional resources and points of view on social media are provided to offer a more comprehensive understanding of each subject. Publications from guest authors are also available to promote ideas, services, and products that support the adoption of frameworks and technologies in the daily work of every marketing expert.
Feedback and comments are appreciated.
Marketing is about exchanging values:
providing to the customers the solution they are looking for
and bringing to the business the opportunities of new deals
It’s all about the results, and the most valuable actions are based on proven fundamentals.
Modern technologies can provide a broad variety of options for cutting-edge tools empowered by AI. How they will be used to achieve the business objectives is what makes the difference, whether for a go-to-market strategy or continuous marketing activities.
The key to success aways is integrating advanced frameworks with core business strategies to boost efficiency, accuracy, and impact.
The actionable ideas are needed to keep the business ahead of the curve, blending insights from experienced professionals with a creative approach to solution delivery.
Recently Published
- The Hidden Profit Engine in Your Customer’s Inbox
Pouring budget into scheduled email campaigns, tweaking automated flows, and analysing open rates every day. It’s the classic email marketing grind. But while you’re focused there, a massive, untapped revenue stream is hiding in plain sight, and the data to prove it is now on the table. The 2025 Marketing Benchmark Report from Acoustic confirms it: your transactional messages are a goldmine for customer expansion. - Facebook Is Dead. Long Live LinkedIn – The New Facebook (and Why the B2B vs B2C Line No Longer Matters)Once, Facebook was the noisy town square and LinkedIn was the polished business plaza. Now, they feel like neighboring streets — the same people, just in different clothes. As Facebook’s reach for professional content faded, many shifted to LinkedIn, expecting formality but finding a plaza that had loosened its tie. Personal moments now blend with professional stories, giving SaaS and B2B marketers a space to connect with both decision-makers and everyday users.
- Cosmos: A Secret Gem of the WebSpace where saving turns into curating, and links become part of a bigger story. Explore, discover and share inspiring ideas and resources across the web, instagram, x and any other place.
- The B2B Marketing Code: Safety, Efficiency, RealityThe foundations of great B2B marketing aren’t hiding in trends or frameworks. They live in the balance we too often miss: Be clear. Be creative. Be real. And always—get to the point. The sweet spot is when your message feels alive and lands exactly where it needs to.
Brand – Demand – Expand
Brand, Demand, and Expand (BDE) is the unified framework for marketing that drives real growth. It moves beyond a narrow focus on leads to connect the full customer journey: building awareness, converting interest, and growing existing customer value.
Brand is the foundation of trust, making you known before you’re needed. We measure this through branded search volume, which shows your real mindshare in the market.
Demand turns that interest into a measurable pipeline and qualified leads. The key metric is your MQL to SQL rate, proving your marketing is targeting the right opportunities.
Expand focuses on retaining customers and growing their lifetime value. Track Net Revenue Retention (NRR) to see if you’re building a business that grows from its existing customers.
