Ivaylo Georgiev
About
This website is a platform for product marketing, offering insights for results-driven strategies and other ideas by Ivaylo Georgiev.
With an academic background in Marketing and Business Administration, Ivaylo combines strategic thinking with a passion for innovation. He excels in project management, product launches, and crafting targeted campaigns via traditional and digital channels that drive conversions. The focus is on go-to-market strategies for value-driven actions to generate leads and support teams with cross- and up-sale collateral.
The content is structured into key categories, beginning with education in marketing, followed by experience in traditional and digital sales channels, management roles, and ongoing skills development. Additionally, side subjects related to teamwork and management, such as community and philosophy, are included.
Links to additional resources and points of view on social media are provided to offer a more comprehensive understanding of each subject. Publications from guest authors are also available to promote ideas, services, and products that support the adoption of frameworks and technologies in the daily work of every marketing expert.
Feedback and comments are appreciated.
Marketing is about exchanging values:
providing to the customers the solution they are looking for
and bringing to the business the opportunities of new deals
It’s all about the results, and the most valuable actions are based on proven fundamentals.
Modern technologies can provide a broad variety of options for cutting-edge tools empowered by AI. How they will be used to achieve the business objectives is what makes the difference, whether for a go-to-market strategy or continuous marketing activities.
The key to success aways is integrating advanced frameworks with core business strategies to boost efficiency, accuracy, and impact.
The actionable ideas are needed to keep the business ahead of the curve, blending insights from experienced professionals with a creative approach to solution delivery.
Recently Published
- Brand 📢. Demand 🎯. Expand 🚀. Repeat 🔁.
Modern marketing promises to be lead-driven, but too often, that promise gets lost in scattered tactics and unclear ownership. Without aligning awareness, conversion, and retention, even the best efforts fall short. This article breaks down a simple, full-funnel framework — Brand. Demand. Expand. Repeat. — and shows you how to make it work without overwhelming your team. - Do You Know Who the End-User Is? Rethinking Accessibility in the Age of AIFines in the millions are just around the corner. Starting in June 2025, digital platforms across the EU that fail to meet accessibility standards will face serious consequences. But what does this have to do with UX, AI, and creativity? And more importantly—what are the real benefits for businesses that get it right?
- Confidence Without Competence: A Modern Leadership CrisisEveryone has witnessed, at least once, how confidence can outweigh competence, allowing toxic and unqualified individuals to rise to power. This article explores the psychological and structural forces behind this pattern, including the Dunning-Kruger effect and reward systems that favour performance over principles. It also highlights hopeful alternatives—like the Synercube Leadership Theory—which integrates ethics, results, and people to foster healthier, more responsible leadership. Finally, it offers a practical checklist to identify toxic traits in others—or in yourself (for the brave ones).
- Go-To-Market Initiative in Project Planning ViewThis article explores a modular GTM framework led by PMMs, covering Brief, Positioning, Internal Enablement, and Audience Segmentation. Learn how early involvement drives alignment and impact across teams. Includes a practical AI prompt to help you build your own GTM plan.
